15 January 2010 8 Comments

WooThemes launch of ExpressionEngine themes gets TechCrunch frontpage

Ok, I’m kind of busy these days so I haven’t got time for the most elaborate posts — but anyway, as some of you might know I’ve teamed up with WooThemes to create theme packages for my publishing engine of choice; ExpressionEngine.

Yesterday was a busy day since we launched it, and thanks to adii and Daniel Brusilovsky it made the frontpage on TechCrunch:

http://www.techcrunch.com/2010/01/14/woothemes-expressionengine-themes/

WooThemes and ExpressionEngine on the TechCrunch frontpage


I think that’s great, both for WooThemes and EllisLab/ExpressionEngine.

And of course, it also resulted in this:

The author’s tweet (300k followers) + TechCrunch’s tweet (1,3m followers) + general Twitter crazyness with the “woourl.com/ee” being passed around, resulted in the rsaweb guys working their butts off to keep the server up (it went down a couple of times as well, but all in all they did a good job).

It’s exciting times, since we’re basically testing out some new grounds here; is there a market for premium ExpressionEngine themes? Who knows. I hope so, and it’s going to be interesting to see how the traffic and hype converts to actual sales.

What do you think?

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8 Responses to “WooThemes launch of ExpressionEngine themes gets TechCrunch frontpage”

  1. John Faulds 15 January 2010 at 13:45 #

    I would think that the majority of people who buy blog themes would probably look at EE and think: “I’ve got to buy a licence too!? Why shouldn’t I just stick with Wordpress?” In most cases the answer to why you’d choose EE over WP would be to provide the flexibility and extensibility that WP can’t provide, but are blog theme buyers really in the market for that extra power? I’m doubtful.

  2. Pål Degerstrøm 15 January 2010 at 13:46 #

    Bjørn! Big congrats to you and the rest of the team!!!

  3. Dave 15 January 2010 at 13:59 #

    Testing Bueno EE theme as we speak!! V Easy to set-up!!

  4. Bjørn Børresen 15 January 2010 at 14:19 #

    Thanks Pål :)

    John; yeah I know, we might need to turn it up a notch, maybe provide forum theme as well and sell it like a “social website community bundle in 1-2-3″ ;-) .. we’ll see how it goes. It had to be tested sooner or later.

  5. Mike 15 January 2010 at 22:19 #

    I’m having the same thoughts as John, but I definitely hope it works out for you guys! I downloaded the Bueno theme to check it out.

  6. Mike 15 January 2010 at 22:22 #

    Oh and wtf…you are 17years old? I feel so old right now! ;)

  7. Bjørn Børresen 15 January 2010 at 22:50 #

    Mike; lol, no where did you get that? I’m twice that age :-P .. I guess you’re talking about the TechCrunch columnist, he is 17.

    Anyway, yeah, maybe we need to market the themes more as starting points for great websites (not so much blogs which is what currently works great for woothemes when it comes to WP). We’ll see, it’s going to be interesting.

  8. Mike 18 January 2010 at 15:19 #

    Sorry Bjørn! For some reason I got you mixed up with with that Daniel Brusilovski fella.


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