bybjorn.com | Bjørn Børresen - freelance web developer » marketing http://www.bybjorn.com bybjorn.com >> Bjørn Børresen - freelance web developer Tue, 27 Jul 2010 11:08:07 +0000 en hourly 1 http://wordpress.org/?v=3.0 How I ruthlessly referrer-spam everyone I know http://www.bybjorn.com/50/ http://www.bybjorn.com/50/#comments Mon, 25 Sep 2006 16:44:01 +0000 Bjørn Børresen http://bie.no/blog/marketing/2006/09/how-i-ruthlessly-referrer-spam-everyone-i-know/ I’ve used Privoxy for several years now and love it. For those of you not familiar with the program it’s basically just a local proxy that you can run your browsers through that will strip ads and make sure your privacy is intact while surfing the net.

One neat thing about it is that it’s very configurable, and you can also specify extra header info to send. So, this gave me an idea .. why not just send one of my sites as referer. That way, I’m always promoting my site when I’m mindlessly surfing the web.

Here’s how my config looks

privoxy config

So, if I were to visit an env checker right now I’d get HTTP_REFERER: http://www.43min.com/.

How is this promotion you might ask? Well, webmasters are curious animals, they check their logs, and when they see a referer they want to know why that site is showing up in their logs. And that’s another visitor for me :-)

I wasn’t really sure anyone would notice until I played Squash with a friend of mine that runs a script site which I had visited the day before. In the middle of the game he says “Hey, I saw I got a hit from your site yesterday” and was wondering if I had linked him.

I think this is pretty harmless, and yes, the title was probably overdoing it a bit ;)

]]> http://www.bybjorn.com/50/feed/ 5 1 Way to Impress Your Friends http://www.bybjorn.com/17/ http://www.bybjorn.com/17/#comments Sun, 15 Jan 2006 16:17:32 +0000 Bjørn Børresen http://bie.no/blog/metabjorn/2006/01/1-way-to-impress-your-friends/ Or, 24 ways that is. If you’re were sleeping through december month, or maybe too busy handling your mother-in-law, you might have missed 24ways, the ajax/web2.0 advent calendar. The idea is simple; every day they would release a new ajax/web related article. The articles are written by different authors, who are probably considered experts in their field.

It recently struck me how ingenious this is from a marketing point of view. Releasing quality content like this, on a single site and on an pre-known schedule (in this case every day) – you’re bound to get dugg a lot. People also seem find it delicious, and it’s probably just a coincidence that this wasn’t “news for nerds, stuff that matters“.

This will without doubt create a sort of a synergy effect where all the authors get extra traffic (they are all linked to from the article listing in additon to the article). When bloggers get together and release something like this, their chances of getting large amounts of traffic multiplies. Sure, the main site gets hit the most (in this case 24ways.org) – but I suspect the individual authors also got their share (looking at the alexa traffic rankings for a couple of them it seems they had quite an increase in december/january, but that might be coincidental.

Anyway, why didn’t anyone think of this before? (allright, I’m sure someone did and I just failed to do some research, but still – it seems like a good idea to do this for something else than ajax).

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